Premium Renovations Marketing Proposal
Overview and Goals
Based on our conversation, premium renovations is looking to improve and modernize their digital presence as well as explore new marketing channels to bring in clients for different services. The strategy will be to improve the technology of the website, improve conversions and maintain owner control. Marketing strategies will aim to target search networks to find those mostly likely to become real customers as well as specific older age demographics in order to capitalize on the recovering economic downturn.
Logo & Branding
We seek to help Premium Renovations update the branding in order to stay competitive. What’s included in our package is basically a process. We start with 3 draft logos, then you provide feedback as detailed as possible. We then go up to 3 rounds of revisions until our creativity expresses your vision. We also provide a basic branding sheet with colors, fonts and shapes as well as multiple logo files upon completion, with everything you need to build your business.
| Project | Scope | Timeline |
| Brand Development | 3 draft logos & up to 5 rounds of revisions | 1-3 week turnaround |
| Final logo files (~9 final vector and image files) | ||
| Branding sheet: colour scheme, shapes, fonts | ||
| Total (CAD, GST not included) | $500.00 | |
| Deposit (20%) | $100.00 | |
Website Design & Development
Websites are large, involved projects that require our entire team to plan user experience, write content, design then develop. We usually ask clients provide us some basic notes on their business, with specific information if required like pricing, then we transform that into user friendly websites.
Deposits of 20% are required before starting, final payment is expected before launch.
Web maintenance and SEO packages are available on request after launch to optimize functionality and search engine performance.
| Project | Scope | Timeline |
| Website Design & Development | 1 year domain | 3-4 week turnaround |
| 1 year web hosting | ||
| CSS & HTML development | ||
| Copywriting & website content | ||
| Stock photos as required | ||
| Easy CMS (Content Management System – WordPress) | ||
| Internal SEO (Search Engine Optimization) | ||
| Responsive mobile & tablet versions | ||
| Approximately 8 pages | ||
| Gallery functionality | ||
| Contact form functionality | ||
| Gallery functionality | ||
| One month of support after release | ||
| Subtotal | $4275.00 | |
| Package discount (applied if branding, website and marketing packages all selected) | -$200.00 | |
| Total (CAD, GST not included) | $4075.00 | |
| Deposit (20% due before starting project) | $815.00 | |
Monthly Marketing Plans
Marketing services are offered with monthly packages that are flexible depending on individual business requirements. Quote is separated into budget required to complete projects monthly as described and a recommended minimum ad budget paid directly to Facebook and Google.
